I don’t hate it, I guess. Good promo for Firefox for sure. Is it the best use of Mozilla’s resources though?
Hopefully it’ll lead to more users, using the default search engine, and clicking ads, thereby paying for itself? Or I’d already be happy with just more users to give Google less control over the web :)
Hopefully it’ll lead to more users, using the default search engine, and clicking ads
Nothing says “underdog” like pushing people to Google
All signs point to this being a rather pricy advertisement.
Mozilla will provide the user counts in their statistics, though, although it’s unclear what will count as profitable.
Hmm. That’s actually less expensive than I thought - and against their ~$650M revenue. It’s probably worth it? They’re on the uniforms, in the doc, and they have Ryan Reynolds saying they’re underdogs fighting for truth and justice.
I checked the comments over at The Athletic and you can see them reaching new people in real time. Doesn’t necessarily mean new users though, of course.
That’s Google revenue (and certainly not profit) - but if Mozilla has millions to burn on a sponsorship, sure would be neat if they quit double dipping by filling their browser with ads
This is actually pretty huge news. Well done to Wrexham, there were plenty more lucrative options they could’ve gone with.
Do you think they got a “we’re a non-profit and court rulings annihilated our main source of income” discount? They must’ve, right?
errm
Good thing I haven’t donated to them so my money isn’t funding this
Most Mozilla money is from ads on the default search engine anyway.
