I was referring to where the lettering meets the hat. There should be some tension around the letters where it’s pulled onto the hat itself. Here, it just looks like they’ve been laid on flat.
Embroidery can really look like this with the right thread used on heavy enough material with strong enough backing fabric behind it, at least when brand new. Check out any photo of racks of new hats in the shop.
That bunching up around the embroidery often happens over time as the hat is worn and things expand/contract differently with temperature and moisture variances.
This might just be classic Photoshop. It’s pretty easy to generate semi-realistic embroidery previews and warp it a bit to match the hat.
Definitely not real though as there’s no bunching of the hat where the stitches meet.
Some hats have a wider single front panel to make embroidery or printing easier:
I was referring to where the lettering meets the hat. There should be some tension around the letters where it’s pulled onto the hat itself. Here, it just looks like they’ve been laid on flat.
Embroidery can really look like this with the right thread used on heavy enough material with strong enough backing fabric behind it, at least when brand new. Check out any photo of racks of new hats in the shop.
That bunching up around the embroidery often happens over time as the hat is worn and things expand/contract differently with temperature and moisture variances.