Explore the science of color perception and discover “Olo,” a hue visible to only a handful of people. Learn how to potentially perceive this impossible color through a unique visual experiment. This engaging video uses color theory and optical illusions to demonstrate the limits of human vision.


Worked for me, kind of stunning actually. Olo is a terrible name for an electric teal though.
It is for 010: red 0, green 1, blue 0 in the RGB cones
That’s a cool origin, but doesn’t end up sounding particularly memorable I guess
Well, this was the lead scientist on the project: