Together, the 100 most valuable brands in the world are worth more than $5 trillion.

Brands play an important role in driving shareholder value, yet pinpointing how much a brand is worth can be challenging. Investments in brand could pay dividends for many decades, but because those financial benefits are fairly open to interpretation, most financial regulators don’t usually accept brand assets on balance sheets.

To look at it another way, Apple is missing one of its most valuable assets on its financial reporting—a brand worth $516.6 billion.

This visualization ranks the top 100 brands by brand value, based on the annual global ranking from Brand Finance.