“When the Digg beta launched, we immediately noticed posts from SEO spammers noting that Digg still carried meaningful Google link authority,” the blog post about the layoffs states. “Within hours, we got a taste of what we’d only heard rumors about. The internet is now populated, in meaningful part, by sophisticated AI agents and automated accounts. We knew bots were part of the landscape, but we didn’t appreciate the scale, sophistication, or speed at which they’d find us.”
The company said it banned tens of thousands of accounts, deployed internal tooling, and worked with external vendors, but it wasn’t enough. For a site that relied on user votes to rank content, an uncontrollable bot problem meant those votes couldn’t be trusted.



Yep, deleted account shortly after they started showing up
That’s the canary in the coalmine
The loser who boasted about raising hundreds of thousands of dollars that he donated to Brett Kavanaugh disgusted me
If I raised that sort of money, my local animal shelter would get every cent
You’re a good dude id give you a high five but you know, maybe a bump is more appropriate
I specialise in the inappropriate