That was a great read. I have worked at companies that lived on display ads and it’s a terrible, desperate business to be in. Personally I think branded display ads have always had zero value (or even negative value) and the better the net has gotten at tracking their value, the more this has come to light, the less advertisers are willing to pay, and therefore the more fuckery publishers engage in to try to survive. It’s extremely hard or impossible to deliver a good user experience under this set of incentives.
Thinking back to the print news era, a lot of the ads were local, which made them much more valuable. But now the net has snuffed out local retail too, so that model isn’t even there to fall back on if we tried.
I’m grateful now to be working somewhere that doesn’t survive on display ads, and that may be one of the big reasons I’ve stuck with this employer for almost a decade now.
That was a great read. I have worked at companies that lived on display ads and it’s a terrible, desperate business to be in. Personally I think branded display ads have always had zero value (or even negative value) and the better the net has gotten at tracking their value, the more this has come to light, the less advertisers are willing to pay, and therefore the more fuckery publishers engage in to try to survive. It’s extremely hard or impossible to deliver a good user experience under this set of incentives.
Thinking back to the print news era, a lot of the ads were local, which made them much more valuable. But now the net has snuffed out local retail too, so that model isn’t even there to fall back on if we tried.
I’m grateful now to be working somewhere that doesn’t survive on display ads, and that may be one of the big reasons I’ve stuck with this employer for almost a decade now.