That’s a great example of the exception proving the rule: companies across all industries do shitty things on the regular, but incidents like Jimmy Kimmel only happen when you get a once-in-a-year massive swell so big that even I heard about it, and I don’t even live in the US.

Your example doesn’t prove that the buyers control the market, it demonstrates just how weak that control is and how big a backlash is needed to get even a tiny change made.