“Project Hail Mary” is bringing audiences to movie theaters in numbers the industry hasn’t seen for a non-franchise film since “Oppenheimer.” The science fiction epic starring Ryan Gosling earned around $80.5 million in ticket sales in its first weekend playing in North America, according to studio estimates Sunday. Box office tracker EntTelligence estimates that translates into about 5 million ticket buyers.
You’re reading that wrong, they’re saying franchise films make more money than non-franchise films. You might interpret that as franchise films are still more popular than non-franchise films. Alternatively you could say even though franchise films suck most non-franchise films suck even more.
I didn’t think there’s any evidence that audience size has to correlate with quality.