Just remember: every statement he is making isn’t to gamers or the consumer market. He’s addressing shareholders. Every new keynote and public interview just demonstrates it more clearly.

Nvidia wants you to be cool and buy whatever castoff cut down parts they couldn’t figure out how to sell to the military or datacenters. If anyone hadn’t noticed by now: generational gains aren’t anything but software generated bullshit now. Its just there to bilk users into staying “loyal” as they exit this sector.

Companies aren’t your friends.