If you were anywhere near a computer in the mid-to-late 1990s, you almost certainly encountered a Zip drive. That distinctive purple peripheral, with its satisfying clunk as you slotted in a cartri…
The company pivoted to other storage solutions, like selling rebranded optical disc drives, external hard drives, and network-attached storage devices. However, none of these products were particularly unique or competitive, as Iomega went from dominating a specific niche to fighting in a market segment where it had no particular competitive advantage
An interesting lesson to try to apply to current business (not to mention career skills).
An interesting lesson to try to apply to current business (not to mention career skills).