After the largest Co-op member uprising in REI’s history, REI’s new CEO, Mary Beth Laughton, “promised to return the Co-op to its roots.”
She lied.
That’s why REI Union workers and Co-op members are voting to boycott REI during their 2026 Anniversary Sale. Union workers voted overwhelmingly to approve this boycott.
Customer co-op memberships are probably the least likely to organize or collectively do anything unless it means cheaper prices. The union is doing the right thing here it seems.