After the largest Co-op member uprising in REI’s history, REI’s new CEO, Mary Beth Laughton, “promised to return the Co-op to its roots.”
She lied.
That’s why REI Union workers and Co-op members are voting to boycott REI during their 2026 Anniversary Sale. Union workers voted overwhelmingly to approve this boycott.
I was thinking the context of the boycott in the title implied an issue with her promise. I added more from the announcement to the post.