A new form of capital is ascending: cloud capital—networked algorithmic machines that grant their owners remarkable powers to modify our behaviour. And just as financiers needed neoliberalism, today’s tech lords need a new ideology to legitimise their rule. I call it techlordism.
They have a lot more power than we do, and most of the peasantry support them. This is our future. We’d best learn to live with it in public, and gum up the works in private.