There are parts of the world where the Facebook app basically is the Internet. Places where most people dont own a laptop, but everyone has a cell phone and phone service comes bundled with discounted Facebook data. Their hold goes way beyond social networking to, local businesses and even government services dont have webpages, they have Facebook pages only. Every game people play runs through Facebook, and all their saves are locked up with them. Every video people post or watch runs through Facebook and its hyper localized algorithm. It would take generations to displace them.
Not sure of other countries in the same region (Latin America) but at least in mine, is so fucking annoying that the main source of communication between clients and stores is Facebook. Do you want to order something? Then contact us (specifically from Facebook) or come to the store!
There are parts of the world where the Facebook app basically is the Internet. Places where most people dont own a laptop, but everyone has a cell phone and phone service comes bundled with discounted Facebook data. Their hold goes way beyond social networking to, local businesses and even government services dont have webpages, they have Facebook pages only. Every game people play runs through Facebook, and all their saves are locked up with them. Every video people post or watch runs through Facebook and its hyper localized algorithm. It would take generations to displace them.
Not sure of other countries in the same region (Latin America) but at least in mine, is so fucking annoying that the main source of communication between clients and stores is Facebook. Do you want to order something? Then contact us (specifically from Facebook) or come to the store!