You have to read past the headline to find out the answer:

https://legislation.nysenate.gov/pdf/bills/2025/S4609

[Removed unnecessary legalistic verbiage for readability]

[…]the attorney general may bring an action to obtain restitution, disgorgement of any profits, damages caused directly or indirectly, civil penalties of up to five thousand dollars per violation, and any such other and further relief as the court may deem proper, including preliminary relief.