I have never been an "online community first" person. The internet is how I stay in touch with people I met in real life. I'm not a "tweet comments at celebrities" guy. I was never funny enough to be the funniest person on Twitter. So when Twitter was accidentally purchased

It became the only reliable source of information I had. People posted links with a minimal amount of commentary, picking and choosing the best content from other social media networks. They’re not doing it to “build a brand” because that’s not a thing in the Fediverse. It’s too disjointed to be a place to build a newsletter subscription base.