It’s a sales tactic. These huge, big-dollar items are displayed right near the entrance, and now the customer is more likely to throw impulse buys in their cart because, “it’s not like it’s a $180k piano.”
I used to sell downhill skis. The store would advertise full set-ups for $200 to get people in the door, and once they’re in, I’d take them to look at the $1,500 set-ups first. Suddenly buying skis for $800 didn’t sound so bad.
It’s a sales tactic. These huge, big-dollar items are displayed right near the entrance, and now the customer is more likely to throw impulse buys in their cart because, “it’s not like it’s a $180k piano.”
I used to sell downhill skis. The store would advertise full set-ups for $200 to get people in the door, and once they’re in, I’d take them to look at the $1,500 set-ups first. Suddenly buying skis for $800 didn’t sound so bad.