Kinda sucks for me, as I’ve almost exclusively used gift cards for the last few years. I get a bonus tax-free credit card by my employer, which I can only use at retail stores. So those were a great way for me to use that card to buy games. It was also a good option for people who wanted to avoid payment providers like Visa/Mastercard etc. Oh well.
Instead of back and forth arguing with anecdotes about scam mitigation and fraud loss, I will just say that sometimes the laziest approach is also a valuable one.
For example, when steam was required to build out of returns apparatus for one country, they made it available in all countries all at once and became very consistent with their policies, generous even with those policies, about giving returns to unhappy customers about a game they purchased. Hell, about a game that I purchased. I personally have played a game for 2 hours, and then message saying that I didn’t love the game, and got my 20 bucks back to play towards other games. Toys R Us wouldn’t do that in 2006. Best Buy wouldn’t do that in 2012. GameStop would laugh maniacally, spittle flying off of their dancing jowls, before accepting a trade in for a $1.29.
Seen as one of maybe five companies I would trust and give the benefit of the doubt to, when it comes to handling my money and consistently doing right by me as a consumer. I’m sorry that you haven’t had the same experience.
As others have stated, I think Steam making this love nullifies a lot of the bite of the New York lawsuit against them, and while it may starve them of some percent of revenue, and ice out enclaves of customers, it honestly could be a net good for consumers to stave off an entire category of fraud.