It’s a different story for the more established studios with an existing following and previous titles. Game Oracle found that the use of AI by these studios resulted in a significant 40% to 60% drop in sales.
That’s a huge difference. AI stigma seems to hit competent developers with a lot to lose the hardest, and I’m not sure that game studios are ready to accept it.
Games are already rushed and broken on release. Saying you used AI is like saying you rushed faster and broke even more than we thought possible.