International foods might be “low interest” for many consumers, but for me it’s the most interesting aisle in the supermarket.
Nothing I like more than finding some unusual (to me!) stuff, so I’m happy they put it all in the same place.
As far as price goes, it’s all over. You might find a bottle of Japanese Kewpie mayo for way more than speciality Asian supermarkets ask for, but on the other hand find a huge bag of pistachio nuts for way less money (by volume) than they’re charging for nuts in the ‘regular’ nuts section.
It’s genuinely as if supermarkets know they need to sell this stuff, but haven’t quite worked out what to do with it yet.
International foods might be “low interest” for many consumers, but for me it’s the most interesting aisle in the supermarket.
Nothing I like more than finding some unusual (to me!) stuff, so I’m happy they put it all in the same place.
As far as price goes, it’s all over. You might find a bottle of Japanese Kewpie mayo for way more than speciality Asian supermarkets ask for, but on the other hand find a huge bag of pistachio nuts for way less money (by volume) than they’re charging for nuts in the ‘regular’ nuts section.
It’s genuinely as if supermarkets know they need to sell this stuff, but haven’t quite worked out what to do with it yet.