That’s a tactic - saying this from experience working with SEO people. Introducing traffic through Google searches rather than including a link is much more valuable. It’s considered organic traffic. Google values more if users search on their engine and find the product rather than following a link. Also it’s been proven like decades ago; users tend to check (and buy) more in detail if they find the product by themselves. Links have high drop off rate. It’s kinda same idea someone finding a treasure.
Introducing traffic through Google searches rather than including a link is much more valuable
I mean sure. But then you’re counting on them to actually perform those searches.
users tend to check (and buy) more in detail if they find the product by themselves
Yeah no shit. Because the act of searching indicates they’re already interested in purchasing the product. You’re working the logic backwards. It does nothing if they just can’t be bothered to search for it and never find it. You’re just adding friction for no reason.
That’s a tactic - saying this from experience working with SEO people. Introducing traffic through Google searches rather than including a link is much more valuable. It’s considered organic traffic. Google values more if users search on their engine and find the product rather than following a link. Also it’s been proven like decades ago; users tend to check (and buy) more in detail if they find the product by themselves. Links have high drop off rate. It’s kinda same idea someone finding a treasure.
I mean sure. But then you’re counting on them to actually perform those searches.
Yeah no shit. Because the act of searching indicates they’re already interested in purchasing the product. You’re working the logic backwards. It does nothing if they just can’t be bothered to search for it and never find it. You’re just adding friction for no reason.