It works, just like marketing nasty tasting bubbly acid sugar syrup using cute polar bears at christmastime worked in the 70s. It was “the real thing” and one of the most valuable companies on the planet, based on nothing but delivery of that nasty unhealthy stuff.
I think if you unpack the roots of the BOGO, it pushes a lot of the same reward buttons as nicotine delivery death sticks.
It works, just like marketing nasty tasting bubbly acid sugar syrup using cute polar bears at christmastime worked in the 70s. It was “the real thing” and one of the most valuable companies on the planet, based on nothing but delivery of that nasty unhealthy stuff.
I think if you unpack the roots of the BOGO, it pushes a lot of the same reward buttons as nicotine delivery death sticks.