Put it this way, PRAGMATA (Deluxe) costs:
| US | UK | EU |
|---|---|---|
| $69.99 | £59.99 | 69,99€ |
However, when you compare it with:
| KZ (25465₸) | KR (₩79800) | UA (1999₴) |
|---|---|---|
| $53.10 | $51.35 | $44.65 |
| £40.05 | £38.70 | £33.65 |
| 46,65€ | 45,10€ | 39,20€ |
I mean, it’s like this with AAA games (depending on the publisher and distributor) if they consider regional pricing based on GDP but that’s not always guaranteed. Why does the same cost less in Kazakhstan for example but it’s overpriced in the US for American players (when you include sales tax)?
Exchange rates aren’t a complete picture of global economies, you really have to look at the average wages for people living there. If the average person in these countries is making substantially less than the average US/UK/EU consumer, just setting prices based on the exchange rate may result in games being unaffordable. So it makes more sense to price in those regions based on purchasing power, even if they’re making less money per copy sold that’s better than making no money by selling no copies.