This could be the case, or could not be. They shared a post on Reddit 19 hours ago from their official account, and I thought it might be nice to share that here, at least to spark some discussion.
They simply shared a post titled:
Shall we? 📦💿
With the following image:

Link to the Reddit post is here if you want to see what others are saying about it!


If they do a print to order thing, I could see it maybe working out as a cool side business. Or it could be a chance for them to go really harder into the vintage games market if they can get some publishers on board or get the rights to some older stuff. Doesn’t seem like a winning market though on a mass market front, more just a form of advertising or a specialty service for physical collectors.
Print to order is the best way I was wondering why they “announced” this and then your comment made it click I bet that is how they do it.
Actually super cool I won’t lie.