This happened. Worth the read just for this:
“And now we have Asha Sharma saying that she hopes for Xbox to “entertain more than a billion people each day” while cracking open the bones of its studios and sucking out the marrow. These are the people who have been chosen to shepherd this damaged industry into some kind of glorious future. But they’re in charge right now, and look where we are.”
Exec being shown dev gameplay of Halo 4: “Where’s the button that lets customers connect their bank accounts so I can drain them?”