Many modern motherboards have that built in to install the manufacturer’s software, which in turn would download the latest BIOS drivers, etc. for that board.
Usually enabled by default, and after installing once, the setting in the BIOS gets disabled so it doesn’t prompt to reinstall on every boot.
My brand new Asrock X870E board I installed last week did that.
Many modern motherboards have that built in to install the manufacturer’s software, which in turn would download the latest BIOS drivers, etc. for that board.
Usually enabled by default, and after installing once, the setting in the BIOS gets disabled so it doesn’t prompt to reinstall on every boot.
My brand new Asrock X870E board I installed last week did that.
I get why they do it, but I also hate it.