Electronic Arts has confirmed the indefinite hiatus of the Need for Speed franchise, a once-dominant force in racing games, following underwhelming commercial performance of its latest release, Need for Speed Unbound, developed by Criterion Games. EA's focus has shifted to other properties, specifically Battlefield, as stated by Rebecka Coutaz, Vice President and General Manager of Battlefield Studios Europe, signaling no current plans for new Need for Speed or Burnout projects, the latter also being a Criterion title with a dedicated fanbase.