I played Alan Wake (the first one) recently for the first time and was surprised to see Verizon billboards, Energizer batteries/flashlights and Lincoln cars in the game.

I personally didn’t mind it and treated it as an Easter egg opposed to an actual ad, if it were a pop-up or something that halted me in my place I would be annoyed sure but minor things like that kinda give it a bit of realism.

Note; I did want to link the Alan Wake x Energizer/Verizon/Lincoln collab here but then I got this pop-up on the first site that came up -

Pop-ups like this make me not want to use your product or service.

Edit; Kotaku didn’t care for my ad blocker so I’ll link them instead of fandom -

https://kotaku.com/alan-wake-remastered-is-ditching-the-energizer-batterie-1847658945