I think it’s rather telling that there’s not a single company that’s touching any of these currently insanely overpriced products and going, you know? I think I’m going to prioritize the human customers over the business customers. Sure, we may not make as much money, but we would have truckloads of goodwill and generate thousands of lifelong customers.

And I understand the business reasoning for that, but great businesses are not built by bean counters any more than wars are decided by bullet rations.