On September 12, 1989, the Federation sent a letter to the Fund addressing its federal trademark application for the “WWF” mark in International Class 41 (for wrestling entertainment services). The International Class 41 also includes education, which the Fund were registered in. This marked the beginning of formal discussions between the two parties regarding the use of the “WWF” initials.
They reached an agreement, but once wrestling started putting stiff on the Internet, that effectively broke that agreement.
World Wildlife Fund successfully got WWF to switch to WWE. Now they have to blur out their own logo on old matches. It’s quite bizarre.
I always found that odd. You’d have to be a serious nonce to conflate dramatized wrestling with wildlife conservation, but here we are.
They reached an agreement, but once wrestling started putting stiff on the Internet, that effectively broke that agreement.