cross-posted from: https://lemmy.world/post/50434194
Proton VPN’s pricing page exposed an ab-test identifier linked to two VPN Plus prices: €2.99/month (70% off) and €3.49/month (65% off). Repeated testing produced B → A → B → A → B, with the variant matching the rendered price each time. €12 difference over 24 months.
Can someone articulate what is wrong with this? It intrinsically feels wrong to me, but when I think about it I dont really have any good reasoning why this would be bad.
We expect a standard price and it feels bad when we find out someone else got it cheaper.
But the consumer should be operating the same, they review the deal and if its a price they are willing to pay they go through with it.