I finally went back after more than 25 years of boycotting theaters, just to see The Odyssey. I was boycotting for 2 reasons: 1) Grossly Expensive snacks and 2) Having to pay to watch a company’s advertisements. I got over it for the snacks but the advertising still left me with a bad taste in my mouth (and there seemed to be even more advertisements this time around). I was spoiled I guess as I grew up watching nothing but movie trailers of coming attractions and a pre-movie cartoon. You can argue that movie trailers are advertising but I don’t count them.