I’m not sure how they started, but Brotato came from a very small studio, and rose up to top-played on Steam Deck and some other charts. It made their creators a lot of money, because they were lucky, sure, but also because they made a very good game and had a platform to sell it from.

As far as I know, Valve’s monetisation scheme for developers is also quite fair. I might be one of those fanboys, but I think they deserve it to some extent. There’s much worse players out there, and with the money Valve is making and the market share they have now, they could absolutely be one of the bad ones and not care.