FDR has always been one of my favorite presidents, second maybe to Lincoln. Both were men the establishment assumed were one of them until, to their horror, they governed like they weren't. Both could trash the opposition in one breath and take the moral high ground in the next.
If your login flow is so complicated that it’s dropping people, it just means that you’re letting sales and marketing assholes add things to it that don’t need to be there, instead of letting the engineers and designers do their jobs.