The market for these is people who have too much money (or are willing to take on credit debt) but also can’t be bothered to spend the 1-2 hours it takes to read up on how to do what you’ve done.

Nah. The market for this is people who go shopping for a new fridge and then see this shiny, flashy thing that the other fridges don’t have. And then “Ooh, shiny!” And then the salesman comes by and gives them a quick pitch about how this is ‘the way of the future’, soon all fridges will be like this and they don’t want to be left behind with a soon-to-be-obsolete dumb fridge, do they? And due to having more money and/or credit than sense, they nod along and sign on the dotted line.