A new division called Xbox XP will take the lead on “film and television, consumer products, strategic partnerships, and live experiences,” with a focus “on how people experience our franchises beyond the games themselves.”

Sigh…

  • Toasticus@piefed.social
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    7 hours ago

    “Xbox XP will be headed by Kayleen Walters, who previously spent a couple years as president of Minecraft studio Mojang and before that spent close to a decade in different brand and “franchise development” roles at Microsoft. Prior to that she spent 13 years at Lucasfilm, finishing her time there as vice president of franchise marketing and integrated planning.”

    That’s disaster waiting to happen, all in that one paragraph. So you’re going to have someone spearheading this, who only knows Minecraft and Marketing. Yeah, good fucking job there, idiots. There is nothing there that speaks of being a director, a producer or even having a hand working staff behind a film. Just an annoying marketer who’s going to shove this shit down our throats. Wonderful.