Investing.com -- Walt Disney Company (NYSE:DIS) is pitching rival Hollywood studios on joining its new premium large-format theater initiative, seeking to turn its recently launched Infinity Vision brand into an industry-wide standard capable of challenging Imax Corp's (F:IMX) dominant position in high-margin cinema experiences. The media giant has held preliminary discussions with Paramount Pictures, Universal Pictures, Lionsgate Studios, and Sony Pictures Entertainment to certify and market th