The median EU retail price of an RTX 5090 rose from €5,900 to €7,730 between 19 September and 19 October 2026 — a +31% move across about 20 tracked EU shops. On a fixed 11-card basket, the price index is up 84% since 25 May, with roughly 10% in the last week alone.
it’s out of reach for us, but for some companies this might end up being cheaper than buying AI from american monopolists