Illegal only applies when the law is an enforced deterrence. If the fine is low enough, it’s the price of doing business. If it’s hard to sue or there’s no enforcement, the law may as well not exist.
Unfortunately, with these large companies it’s been both: low fines and long lawsuits, so by the time they pay a fine, they have earned 100x the fine in a month or so
Illegal only applies when the law is an enforced deterrence. If the fine is low enough, it’s the price of doing business. If it’s hard to sue or there’s no enforcement, the law may as well not exist. Unfortunately, with these large companies it’s been both: low fines and long lawsuits, so by the time they pay a fine, they have earned 100x the fine in a month or so