All of thos technologies you have mentioned is AI though? And it is not really marketing people rather than the umbrella term for all those techs. But yes we do agree in that the term is being used defensively.

Also saying no one want LLMs is a bit subjective, a year ago I would have agreed with you, it is shit and it is everywhere. But currently it is for example way easier for me to do searches and research on subjects I do not fully grasp yet. So I can only imagine how much better it has gotten from less tech savy people, and people with disabilities.