• e461h@sh.itjust.works
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      10 hours ago

      No, I mean marketing the org. They own the brand. C-level activities directly impact brand so marketing works to mitigate impact.

    • morallysuperior@lemmy.zip
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      1 day ago

      PR department is propaganda department. When propaganda earned a negative reputation, Edward Bernays, the same person who wrote the book that coined the term Propaganda coined the term PR to replace it in an American corporate context.