I see the modern internet as sometime in the early 2010s when YouTube shifted heavily towards monetisation and changing up the UI for that, Facebook started to shift from VC money to monetizing the platform culminating in its post-IPO super monetization. Facebook buying Instagram and then eventually monetizing it heavy with advertisements
Facebook IPO, YouTube profitability push from Google, Instagram profitability push from Facebook. That all came together to birth the modern online influencer. An incredibly fast rapid shift from a short decade of body acceptance and mild movements against over consumption to now 6th graders have skincare routines and therapy shopping seems bigger than it has ever been
Yeah I’d say capitalism ruined the Internet, rather than the other way around. Early Internet was janky but amazing
I see the modern internet as sometime in the early 2010s when YouTube shifted heavily towards monetisation and changing up the UI for that, Facebook started to shift from VC money to monetizing the platform culminating in its post-IPO super monetization. Facebook buying Instagram and then eventually monetizing it heavy with advertisements
Facebook IPO, YouTube profitability push from Google, Instagram profitability push from Facebook. That all came together to birth the modern online influencer. An incredibly fast rapid shift from a short decade of body acceptance and mild movements against over consumption to now 6th graders have skincare routines and therapy shopping seems bigger than it has ever been