Assassin's Creed is a "forever brand" because Ubisoft supported huge risks with it, ex director says: "Whereas, say, EA, you get these awful execs and they never made games and they came from toothpaste companies"
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Assassin's Creed's shift to open-world RPGs would never have happened at many companies, Alex Hutchinson says
  • PieMePlenty@lemmy.worldEnglish
    6·
    12 hours ago

    I dont see it. Mario is a forever brand that is handled well. Sonic is a forever brand that is handled a little less well, but its hanging on. Ubisoft had a forever brand, possibility with rayman, but handled it like shit. Forever brand is a mascot and something that associates with the company. AC is an open world action game with little relatability between each title. What is AC’s character? What distinguishes it from FarCry?