Technically no PR. Their MO has been to let others do the work. Their games come from hired modders, with many skins made by the community. Their localizations are from the community. The game devs and publishers have to moderate their own spaces on Steam. The players do product promotions by using the social network of Steam. Valve is practically unreachable for the press, and their actual press releases are the rawest I’ve seen: infrequent, featuring no images and little information. Their press account is run by Kaci Aitchinson, the local Fox News host who was originally hired to present The International for Dota 2, but ended up doing a bit of everything, like many at Valve.
Technically no PR. Their MO has been to let others do the work. Their games come from hired modders, with many skins made by the community. Their localizations are from the community. The game devs and publishers have to moderate their own spaces on Steam. The players do product promotions by using the social network of Steam. Valve is practically unreachable for the press, and their actual press releases are the rawest I’ve seen: infrequent, featuring no images and little information. Their press account is run by Kaci Aitchinson, the local Fox News host who was originally hired to present The International for Dota 2, but ended up doing a bit of everything, like many at Valve.