It definitely seems to me like they’re trying a similar strategy to Microsoft’s Surface line or Google’s Pixel line where the main goal isn’t really to outcompete directly, but rather to influence the market by a) proving that the platform is viable and b) providing a blueprint/setting expectations for third-party manufacturers considering getting in on it. I swear I remember valve saying they were open to licensing steam os to third party devices (granted, I dunno if anyone’s taken them up on it), and they obviously want as many people on steam as they can pull off.