The title is a bit misleading, as the article lists diverging analysts’ opinions, ranging from Valve willing to sell at a loss or low margins, to high prices due to RAM and SSD price volatility.
cross-posted from: https://lemmy.blackeco.com/post/2330473
Depends on whether they negotiated contract pricing beforehand. The price increases aren’t because of manufacturing cost increases, they’re because of high demand. Retail pricing isn’t really related to bulk wholesale contract pricing at all.
I think they might eat the extra costs because they know they’ll more than recuperate it from increased software sales. Hell, XboX as a console was a loss leader for MS for over a decade.
The issue is that if you sell the PC at a loss, you’re effectively subsidzing every person and business who wants an SFF-PC but may not necessarily buy games for them. It’s not like the Steam Deck where you can bet the majority of those devices are ending up in the hands of gamers.
It doesn’t come with windows. For a lot of businesses that is a requirement. The other thing valve has done is require you to have a steam account with purchases, and limit the number you can purchase on that account, before you buy a hardware device from them. This was to prevent scalping but also would prevent the scenario you present limiting sales to those that have already purchased games is a solid strategy for their new devices imo.