"Consumers are playing fewer games, playing them for longer, and as a result, outside of a few notable exceptions, many new games are struggling," say Ubi UK.
The more accurate picture is “A/AA games are doing great in terms of creative&cultural output with many mainstream successes despite being completely choked out by out-of-touch AAA studios capturing most capital investment”. 2025 has objectively been a great year for (semi-)indie games and a humiliating slap in the face for AAA studios.
But yeah I would still strongly advise against switching to a gamedev career regardless of whether the industry eventually sees reason and shifts away from AAA to AA. As with the rest of the entertainment industry, it’s ontologically exploitative and is famously a dream-crushing machine. Too many starry-eyed kids to be a healthy job market.
The more accurate picture is “A/AA games are doing great in terms of creative&cultural output with many mainstream successes despite being completely choked out by out-of-touch AAA studios capturing most capital investment”. 2025 has objectively been a great year for (semi-)indie games and a humiliating slap in the face for AAA studios.
But yeah I would still strongly advise against switching to a gamedev career regardless of whether the industry eventually sees reason and shifts away from AAA to AA. As with the rest of the entertainment industry, it’s ontologically exploitative and is famously a dream-crushing machine. Too many starry-eyed kids to be a healthy job market.