After Valve announced its upcoming Steam Machine living room box earlier this month, some analysts suggested to Ars that Valve could and should aggressively subsidize that hardware with “loss leader” pricing that leads to more revenue from improved Steam software sales. In a new interview with YouTube channel Skill Up, though, Valve’s Pierre-Loup Griffais ruled out that kind of console-style pricing model, saying that the Steam Machine will be “more in line with what you might expect from the current PC market.”
Griffais said the AMD Zen 4 CPU and RDNA3 GPU in the Steam Machine were designed to outperform the bottom 70 percent of machines that opt-in to Valve’s regular hardware survey. And Steam Machine owners should expect to pay roughly what they would for desktop hardware with similar specs, he added.
“If you build a PC from parts and get to basically the same level of performance, that’s the general price window that we aim to be at,” Griffais said.
Yeah, I think that’s the right move from Valve. No need to subsidize hardware when you already have a massive market share with Steam. Plus, consumers will still save money compared to traditional consoles. Let’s hope they also bring down the price of the frame though!