Key PointsFree BRICS film festival in Fortaleza turns a cultural event into real soft power.Brazil uses its BRICS presidency
  • Free BRICS film festival in Fortaleza turns a cultural event into real soft power.
  • Brazil uses its BRICS presidency to market itself as a pragmatic, business-friendly creative hub.
  • Films and panels bypass traditional Western gatekeepers and build direct ties among emerging-market industries.
      • nesc@lemmy.cafeEnglish
        4·
        2 months ago

        Hosting it again during its BRICS presidency allows Brazil to send a clear message: it wants to be seen as a stable, open economy that treats culture as an industry, not a battlefield, and that prefers practical cooperation over grand ideological speeches.

        Literally everyone in BRICS with possible exception of Brazil treats culture as battlefield.

      • Dr. Moose@lemmy.worldEnglish
        4·
        2 months ago

        Sure but “bypasses western gatekeepers” is such a propaganda-coded stretch. Even before the war Russia had zero cultural impact here and not because their movies were not being published but because they were trash.