That’s one area where you can see it is indie despite the large development cost.
They were published by Kepler Interactive and for some markets Bandai Namco. Neither of which have Ubisoft or EA’s marketing budget which normally makes up something like half of the development budget of a game.
They did have some marketing. I know a lot of French streamers were paid to play the game on launch. But yeah not “in your face for 6 months in front of every YouTube video and inside every happy meal box” like a new assassin’s creed or something.
I don’t think it had a big marketing strategy, but it definitely marketed itself through word of mouth because it definitely deserved all the praise (and now awards) it got.
Which is weird, since that game wasn’t even marketed. I literally hadn’t even heard of it till it started winning shit left and right
That’s one area where you can see it is indie despite the large development cost.
They were published by Kepler Interactive and for some markets Bandai Namco. Neither of which have Ubisoft or EA’s marketing budget which normally makes up something like half of the development budget of a game.
They did have some marketing. I know a lot of French streamers were paid to play the game on launch. But yeah not “in your face for 6 months in front of every YouTube video and inside every happy meal box” like a new assassin’s creed or something.
One could even say it’s quite the obscure game to win awards like this…?
That’s Clair
yes
I don’t think it had a big marketing strategy, but it definitely marketed itself through word of mouth because it definitely deserved all the praise (and now awards) it got.